Face firming starts with a routine that supports your skin's firmness and elasticity. In this collection you'll find firming and skin tightening creams, serums, face oils and eye creams with collagen, peptides and retinol, as well as facial massage tools, which contribute to a firmer, smoother and more rested look.
Choose a skin tightening cream with peptides and collagen. Applied topically, collagen for the face hydrates intensely and improves the look of firmness, while peptides contribute to a smoother, more toned look. Extend the application to your neck and décolleté, where sagging often shows earlier.
For wrinkles and firmness after 60
If you're looking for a face cream for over 60s for firmness and wrinkles, pair a rich peptide cream with a retinol or bio-retinol serum in your evening routine for a smoother look on fine lines. Also explore our anti-aging collection for more options.
For dry, tired-looking skin
A nourishing face oil or a rich cream with ceramides instantly gives a plumper, more radiant look, and is also ideal for dry skin.
Face Firming at Home
For face firming at home, beyond products, facial massage gives a toning sensation and a more rested look. Apply a few drops of a face oil and use a gua sha or a jade roller with gentle upward and outward strokes, from the centre of your face towards the contour. See all our facial beauty gadgets.
Evening: cleanser → retinol serum (2-3 evenings a week) → rich cream or face oil → eye cream
LuLuLa Tip: The biggest long-term difference in firmness comes from daily sun protection, as the sun is one of the main factors affecting skin elasticity. If you're just starting with retinol, read our guide to retinol first.
Can a skin tightening cream really firm the face?
The honest answer is that cosmetics improve the look of firmness, through hydration, skin barrier support and ingredients such as peptides and collagen. They don't replace medical treatments, but with consistent use your skin looks visibly more toned and smooth.
Collagen or peptides for the face?
Both have a place in your routine! Applied topically, collagen works mainly as an intensely hydrating ingredient that leaves skin plumper and softer. Peptides are smaller molecules that contribute to a firmer, smoother look. Many firming creams combine both.
How do I do face firming at home with a gua sha or jade roller?
First apply a serum or face oil so the tool glides easily. With the gua sha or jade roller, use gentle upward and outward strokes for 5-10 minutes, 3-5 times a week. Consistency matters more than pressure.
At what age should I start using firming products?
You don't need to wait for sagging to appear. From as early as 25-30, consistent hydration, daily sunscreen and a peptide serum make a great foundation for prevention. Later on, you can gradually add more intensive steps, such as retinol.
Which face cream for over 60s should I choose for firmness and wrinkles?
Go for richer creams with peptides, collagen or ceramides, which nourish the skin and improve the look of firmness. Pair them with a dedicated eye cream and, if your skin has become drier and more sensitive, also explore our menopause collection.
Should I take care of my neck too?
Yes! The skin on the neck and décolleté is thinner and often shows loss of firmness earlier. Extend your firming cream and sunscreen there every day.
